Brand and Web Development for Bulletproof Talent

92 West was contracted by Bulletproof Talent to further develop their brand and online presence.  We were happy to incorporate their unique and personal style into the various elements of the site.  To give the site a strong visual presence we created various slides that are stunning visually, fun to watch and also easy to update through the content management system.

Our staff then developed a custom video gallery, blog, FAQ and a complex form for use in tradeshows that, based on how people fill in the answers, responds with a custom message.  We also developed a mobile optimized version of the promotional form which was great for it’s given purpose.

Please check out http://www.bulletprooftalent.com and let us know your thoughts!

92 West Services Provided:
– Search Engine Optimization
– Web Development
– Brand Development
– Graphic Design
– Photography

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Search Engine Optimization for Tri-V Tools & MFG C

92 West was contracted by Tri-V Tools & MFG CO to research, report and make changes to their site based on our findings for 21 different keyword search results. We found multiple points on the site that could have modifications to enhance their onsite search engine optimization and also concluded that the keywords we were asked to research had minimal competition so with a small external SEM backlinking campaign they could be found on the first page with minimal expense.

Our suggested changes were implemented onsite and their ranks have continued to grow with the alterations and SEO Training Book we had given them to lead the way.

92 West Services Provided:
– Search Engine Optimization Consulting
– Web Development

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

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92 West Launches Our Portfolio Mobile Application!

92 West launches our first mobile application built for the Android and iPhone IOS! The mobile application contains content on our company, an easy way to contact us (for all of your advertising and marketing needs smile) as well as a quick reference portfolio to view our latest work.

Available for Download on Your Apple App Store, Google Play and Amazon’s App Store as well!

92 West Services Provided:
– Mobile Application Design
– Mobile Application Development
– 2 Platforms (Android and IOS)

92 West Services Provided:
– Graphic Design
– Web Design
– Web Development
– Content Management System Integration
– Application Development
– Database Development
– Search Engine Optimization

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92 West Works with the Nebraska Organ Recovery Logo Redesign

The Nebraska Organ Recovery was wanted to modify and modernize their currently logo and looked to 92 West to accomplish their goals. We took their current colors, font treatment and redesigned the logo for a more symmetrical appearance and also incorporated their tag line which was missing in their prior brand. Our alternation also highlights their unique icon and gave the logo the ability to be used in a more diverse way.

About Nebraska Organ Recovery
Nebraska Organ Recovery System (NORS) is the federally designated organ procurement organization (OPO) for Nebraska and Pottawattamie County in Iowa. Formed in 1977, NORS is a not-for-profit agency that is independent of any hospital or transplant center. NORS is responsible for the evaluation, recovery, preservation, coordination, and distribution of all organs as well as the recovery of bone, tendon, heart valves, and connective tissue for transplantation. Additionally, NORS provides public and professional education regarding donation throughout the state and Pottawattamie County, IA.

92 West Services Provided:
– Logo Design
– Brand Development

92 West Services Provided:
– Logo Design
– Brand Management
– Brand Development

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Branding and Website Design for Fadeup Design Group

Heath Marrinan and his business partner Justin Kitchenman approached 92 West to assist in creating their new companies brand. We started our discovery process to get insight into the event lighting industry and also gain a unique perspective that only vetted insiders would know. Their knowledge and our passion for marketing allowed us to develop a dynamic brand that would carry them to the next level and beyond.

We crafted their business collateral and moved on to the next step; website design.

FadeUp Design Group wanted to be visually compelling but also have the opportunity to update content as they needed. Cost, impact and search engine optimization were key factors in our design and development process. Every step of the way Heath and Justin were their giving insight; from site-map to wire frames and then onto desired functions and finally training. It was a great project and we’re happy to see them flourish! (Heath went to Brazil the following week for a concert event… must have been rough smile

About FadeUp Design Group
FadeUp Design Group is committed to bringing you the highest level of production services by blending creativity with cutting edge technology to shape the overall vision and make it come to life for the customer.

Through consultation and the visual aid of 3D renders and virtual walk through movies many key decisions are made to make any show a complete success. Whether we create your vision or enhance the vision already in place our mission is to create an environment that takes your production to the next level.

FadeUp Design Group’s Logo Design | Website Design

People They’ve Worked With
Concert Production

Taylor swift | Primus | Jack Johnson | John Mayer | Green Day | Switchfoot | Thursday | Blues Traveler | Big Head Todd & The Monsters | Dave Matthews Band

FadeUp Design Group Services
Lighting Design | Concert Production Design | Trade Shows | Corporate Conventions | Executive Meetings | Special Events

92 West Services Provided:
– Logo Design
– Brand Development
– Business Card Design
– Letterhead Design
– Envelop Design
– Brochure / Flyer Design
– Copyrighting
– Printing
– Graphic Design
– Web Design
– Web Development
– Content Management System Integration
– jQuery
– Application Development
– Database Development
– Blog Creation
– Internal Search Functions
– Training
– Search Engine Optimization
– Hosting

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New Website Launched for TotalWellness!

92 West revitalizes our new corporate wellness client’s brand with an overhaul of their visual identity and website.

TotalWellness came to 92 West to update their website and give them a new direction for their brand. As corporate healthcare challenges increase in complexity we knew that we needed the new site to be compelling and allow our client to further leverage their long-standing commitment to being one of the nations preferred partners for employee healthcare solutions. The project was large, but our research, brand strategy and analysis of their competition allowed us to differentiate TotalWellness from the pac and the client agrees that it’s a wonderful step in the right direction.

We we’re thrilled to help this established wellness solutions provider create a visually compelling and user friendly website and look forward to a long lasting relationship. Please look the screen shots below and let us know your thoughts on the newly revitalized brand!

About TotalWellness:
TotalWellness has been partnering with companies for more than a decade to lower healthcare costs, prevent diseases, and create corporate health and wellness solutions to foster a safer and more productive work environment.  We increase the bottom line, but more importantly, we improve the quality of life of your team so they can be better employees, parents and more productive members of the community.

92 West Services Provided:

  • Copyrighting
  • Revitalize Identity through Tag-Line Research
  • Graphic Design
  • Web Design
  • Web Development
  • Content Management System Integration
  • jQuery
  • Application Development
  • Database Development
  • Blog Creation
  • Internal Search Functions
  • Member Based Security
  • Training
  • Search Engine Optimization
  • Hosting

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Marketing and Advertising Basics

92 West | We’re in the Ideas Business

It’s 2011 and we here at 92 West think it’s time to get back to basics; namely branding and brand development. The basics behind branding is that people often fail to recognize the difference their brand and their brand identity. Similar terms, but different in what they mean to your marketing and advertising efforts. Also, knowing some of the basics will better equip you when dealing with your preferred identity, graphic or web design professional. Continue reading Marketing and Advertising Basics

Search Engine Optimization (SEO for Short)

Benchmarketing… kind of a catch phrase really… It’s a topic that I like to use since search engine optimization (seo) is a topic of hot debate as well as the costs associated with it. A good SEM Campaign, make no mistake, first starts with Benchmarketing against yourself using the following metrics: impressions, clicks and CTR, leads and money spent, in order to determine the cost per click (CPC), total cost of the SEM campaign and the return on investment. Honestly, the search engine optimization marketing is competitive and benchmarketing against competitors leads the way using the following metrics: Coverage, share of the market, share of the costs to market, overall costs and of course ROI… we love ROI.

There are a number of items you can benchmarket your site and your company against, but I believe that none are more important than natural search verses paid traffic. According to ComScore qSearch data, the total traffic from paid and organic varies from 5% paid/95% Organic all the way up to 50/50 and more tilted towards paid. The average across all categories is about 89% of search traffic is organic. Car rental actually gets 54% of its traffic from paid search. This is very useful data on an aggregate/category level. Considerations include weighing the proportion of natural versus paid against the absolute volume.

In any case, when dealing with thousands and tens of thousands of keywords, so many things to consider. Even as deep as the delicate balancing act between PR teams and sales. So: used a centralized organizational structure for all search program management. They set up best practices, then moved on to tactical SEO and SEM execution, followed by establishing the reporting and analytics software framework. Also, then line up search with other marketing efforts… The Intel Viiv press release resulted in 15,000% more Google searches! He ends up with two quotes: Andrew Lang “He uses statistics as a drunken man uses lamp posts – for support rather than illuminations.” Sherlock Holmes: “It is a capital mistake to theorize before one has data…”

What does this mean? Marketing is changing, and online is going to con tin ue to be a larger percentage of the overall mix. Measurement becomes that much more important. Must use solid data to make sensible decisions.

Contact 92 West for additional information on how you can optimize your website and become a top competitor through not only pay-per-click campaigns, but through natural search as well.

Best wishes!

Jamie Kadavy
SEO + Media Specialist
92 West

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